Sökning: "strategic orientation"

Visar resultat 11 - 15 av 65 avhandlingar innehållade orden strategic orientation.

1. 11. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

   Författare :Caitlin Ferreira; Esmail Salehi-Sangari; Julie S. Tinson; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial marketing; hybrid entrepreneurship; experiential learning theory; self-determination theory; venture development; motivations; strategic orientation; brand equity; growth strategy; comfort entrepreneur; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. LÄS MER

3. 12. Market orientation and public housing companies in the Swedish declining market

   Författare :Zahra Ahmadi; Hans Lind; Akmal S Hyder; Agneta Sundström; Desalegn Abraha; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Public housing companies; market strategies; market orientation; declining markets; private housing companies; Fastigheter och byggande; Real Estate and Construction Management;

   Sammanfattning : The licentiate thesis consists of three papers with the particular topic in public housing. They discuss how the public housing companies manage the transition to higher economic demands meeting increased customer and market requirements. LÄS MER

4. 13. Telemonopolens strategier : en studie av telekommunikationsmonopolens strategiska beteende vid liberalisering av teleoperatörsbranschen

   Författare :Sten-Åke B Carleheden; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; strategic behaviour.; deregulation; technological development; Public telephone organisations; telecom operators; Management of enterprises; Företagsledning; management;

   Sammanfattning : In this thesis the strategic behaviour of the three operators (Televerket/Telia, PTT Telecom and BT) on strong technological development and deregulation of the business during a period of fifteen years have been described, interpreted and analysed. Some thirty more operators have also been investigated in this respect - however not in depth. LÄS MER

5. 14. Value-based management - positioning of claimed merits and analysis of application

   Författare :Peter W Jönsson; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; adoption; management process aspects; objective; performance measurement; strategic planning; remuneration; MVA; EVA; TBR; CFROI; Accounting; TSR; measurement aspects; management accounting constructs; Value-based management; management accounting; Redovisning;

   Sammanfattning : Value-based management has attracted considerable interest among organizations and academics in recent years. Responding to calls for case-based research, this thesis describes, analyses and conceptualizes value-based management as a management accounting construct. While previous research has focused on the measures (eg. LÄS MER

7. 15. Highly-filled biocomposites: modelling, processing, and characterization

   Författare :Sajjad Pashazadehgaznagh; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; modelling; fiber orientation; rheology.; Wood plastic composites WPCs ; extrusion; surface instability;

   Sammanfattning : The use of polymer with natural fiber reinforcements is expected to increase significantly. This can be noted in several industrial sectors of strategic importance for Sweden, such as automotive, packaging, construction, and furniture industries. LÄS MER