Sökning: "digital marknadsföring"

Visar resultat 6 - 10 av 13 avhandlingar innehållade orden digital marknadsföring.

1. 6. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

   Författare :Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

   Sammanfattning : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. LÄS MER

3. 7. Den nya stadens bibliotek : Om teknik, förnuft och känsla i gestaltningen av kunskaps- och upplevelsestadens folkbibliotek

   Författare :Hanna Carlsson; Olof Sundin; Jenny Johannisson; Nanna Kann-Rasmussen; digitala kulturer samt förlags- och bokmarknadskunskap Avdelningen för ABM; []
   Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; experience economy; creative economy; cultural policy; digital media; digital technology; ethnography; practice-theory; public libraries; actor-network theory; urban development; information studies; public libraries; Library and Information Science;

   Sammanfattning : This dissertation explores how perceived challenges and changing conditions for public libraries are translated and enacted in a local library setting. In 2008, Malmoe City Library, a public library situated in the third largest city of Sweden, initiated an ambitious strategy for renewal and change of their services. LÄS MER

4. 8. Den ofrivilliga lyssnaren - möten med butiksmusik

   Författare :Olle Stenbäck; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Etnologi; Musiketnologi; Butiksmusik; Muzak; Affekt; Lyssnarperspektiv; Konsumentroller; Etnografi; Lyssnande; Ljudlandskap; Affektiva nätverk; Marknadsföring; Kulturanalys; Upplevelseekonomi; Fenomenologi; Soundscape;

   Sammanfattning : The aim of this dissertation is to explore potential customer’s encounters with the phenomena of in-store music. The area chosen for the study is the core shopping district of Gothenburg, Sweden, known as Inom Vallgraven (“within the moat”). LÄS MER

5. 9. Sharecom internationalisation : Exploring business models, business ecosystems, and pathways to international expansion

   Författare :Heidi Coral Thornton; Richard A. Owusu; Emilia Rovira Nordman; Linnéuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; sharing economy; sharecom; digital platform; business model; business ecosystem; entry strategy; internationalisation pathway; internationalisation; Business administration; Företagsekonomi;

   Sammanfattning : An ever-changing business landscape, rapid developments in digital technologies, and shifts in societal attitudes have paved the way for the sharing economy phenomenon. Over the past decade, sharing economy companies (sharecoms) have emerged in droves, shaking up industry structures globally with their innovative business models and novel valuecreating processes, which rely on the externalised resources. LÄS MER

7. 10. Exploring the online music market : consumer characteristics and value perceptions

   Författare :Maria Styvén; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

   Sammanfattning : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. LÄS MER