Sökning: "Maria Styvén"

Hittade 4 avhandlingar innehållade orden Maria Styvén.

  1. 1. Exploring the online music market : consumer characteristics and value perceptions

    Författare :Maria Styvén; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : The advent of the Internet and the digitization of music has resulted in a multitude of new challenges and opportunities for the recording industry. So far, sales of digital downloadable music have not compensated for the decrease in CD sales throughout the twentyfirst century. LÄS MER

  3. 2. Building Employer Brands: The Employee Perspective

    Författare :Anna Näppä; Maria Ek Styvén; Tim Foster; Tom Baum; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Employer Branding; Co-creation; Employment Value Proposition; Tourism and Hospitality; Employer Attractiveness; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Employer branding, or the creation and communication of an identifiable identity as an employer, has become a buzzword that interests both practitioners and researchers. Employer branding is considered a key tool for attracting, developing, and retaining the best employees and is believed to be the answer to the so-called “war for talent”. LÄS MER

  4. 3. Through the Looking Glass : An Identity-Based View of Place Branding

    Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER

  5. 4. Consumer knowledge and its implications for aspects of consumer purchasing behaviour in the case of information-intensive products

    Författare :Debbie Vigar-Ellis; Esmail Salehi-Sangari; Leyland Pitt; Maria Styven Ek; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer knowledge; Objective knowledge; Subjective knowledge; Opinion leadership; Exploratory acquisition; Variety-seeking behaviour; Wine; Information-intensive products;

    Sammanfattning : The purpose of this research was to better understand consumer knowledge, its constituents, antecedents and consequences or implications for other consumer behaviours so as to assist wine marketers and marketers of other information-intensive products with their marketing strategy development.  Wine is a complex product difficult for consumers to evaluate particularly prior to purchase but it is also a difficult product for marketers. LÄS MER