Sökning: "Consumer Culture"

Visar resultat 6 - 10 av 79 avhandlingar innehållade orden Consumer Culture.

1. 6. Gender Transculturation : Navigating Market-Mediated Contesting Gender Ideologies in Consumer Acculturation

   Författare :Hossain Shahriar; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer Acculturation; Gender; Transculturation; Ideologies; Discourses; Egalitarian; Transgressive; Islamic; Immigrant; Consumer Culture; Marketplace; Navigation; Sweden; Bangladesh;

   Sammanfattning : In this book, I advance the concept of gender transculturation to illustrate how migrant consumers navigate contesting gender ideologies in their host cultural marketplace. Taking a consumer cultural theoretical perspective, the study lies in the nexus of and unpacks an alternative understanding in the current research frontier of consumer acculturation, gender and ideologies. LÄS MER

3. 7. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

   Författare :Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

   Sammanfattning : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. LÄS MER

4. 8. Vampyrer : En kulturkritisk studie av den västerländska vampyrberättelsen från 1700-talet till 2000-talet

   Författare :Anna Höglund; Lars Elleström; Lisbeth Larsson; Yvonne Leffler; Växjö universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; vampire; vampires; power; literature; film; popular culture; consumer culture; gender; vampyr; vampyrer; makt; litteratur; film; populärkultur; konsumtionskultur; genus; Literature; Litteraturvetenskap; History of science and ideas; Idé- o lärdomshistoria; Comparative literature; Litteraturvetenskap;

   Sammanfattning : Vampires haunt our culture. They live amongst us, they live with us, and very likely, they live for us. Considering the never fading popularity of vampires, it is obvious that these beings satisfy some kind of basic human need. LÄS MER

5. 9. Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics

   Författare :Sofia Ulver; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Status; Consumers; Home; Aesthetics; lifestyle; Status Consumption; Marketing; Consumer Culture; Globalization;

   Sammanfattning : When lumping the notions of “status” and “consumption” together, people often think of expensive brands, conspicuous luxury, bling-bling and spectacular extravaganza. Not least in the case of the “home,” such associations go to Hollywood stars, spacious mansions, famous architects, swimming pools, and high-priced furniture design frenzy. LÄS MER

7. 10. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics

   Författare :Johan Nilsson; Claes-Fredrik Helgesson; Lotta Björklund Larsen; Franck Cochoy; Linköpings universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market research; commissioned knowledge production; epistemics; Sweden; marketing; ESOMAR; ethnography; epistemography; epistemic culture.; marknadsundersökningar; uppdragsbaserad kunskapsproduktion; det epistemiska; marknadsföring; ESOMAR; etnografi; epistemografi; kunskapskultur;

   Sammanfattning : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. LÄS MER