Sökning: "Hossain Shahriar"

Hittade 1 avhandling innehållade orden Hossain Shahriar.

  1. 1. Gender Transculturation : Navigating Market-Mediated Contesting Gender Ideologies in Consumer Acculturation

    Författare :Hossain Shahriar; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer Acculturation; Gender; Transculturation; Ideologies; Discourses; Egalitarian; Transgressive; Islamic; Immigrant; Consumer Culture; Marketplace; Navigation; Sweden; Bangladesh;

    Sammanfattning : In this book, I advance the concept of gender transculturation to illustrate how migrant consumers navigate contesting gender ideologies in their host cultural marketplace. Taking a consumer cultural theoretical perspective, the study lies in the nexus of and unpacks an alternative understanding in the current research frontier of consumer acculturation, gender and ideologies. LÄS MER