Sökning: "marketing communications"

Visar resultat 1 - 5 av 33 avhandlingar innehållade orden marketing communications.

  1. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

    Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

    Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

  3. 2. Contagious Communications : The role of emotion in viral marketing

    Författare :Elsie Margaretha Botha; Esmail Salehi-Sangari; Matthew Robson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Viral marketing; Emotion; eWOM; Social Media; Affect; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. LÄS MER

  4. 3. Valretorik i text och bild : En studie i 2002 års svenska valaffischer

    Författare :Orla Vigsö; Björn Melander; Mats Thelander; Per Ledin; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Scandinavian languages - general; political communication; rhetoric; discourse analysis; posters; political marketing; argumentation; Swedish; Nordiska språk - allmänt; Scandinavian languages; Nordiska språk; nordiska språk; Scandinavian Languages; politisk marknadsföring; kommunikation; valkampanj; valaffisch; retorik; semiotik;

    Sammanfattning : Posters have been used in political communication for more than a century, and are still an important element in the election campaigns. However, few studies have been devoted to the way in which text and image work together in order to obtain the rhetorical goal of making voters vote for a specific party. LÄS MER

  5. 4. Facing clutter : on message competition in marketing communications

    Författare :Sara Rosengren; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : Could you tell me how many marketing messages you've seen or heard since you woke up this morning? Probably the answer is no. Messages stemming from advertising, promotions, PR, direct marketing, and salesmen are everywhere. LÄS MER

  7. 5. Premises for Linking Life Cycle Considerations with Marketing

    Författare :Emma Rex; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; life cycle thinking LCT ; life cycle assessment LCA ; ecolabelling; green marketing; environmental management; qualitative field studies;

    Sammanfattning : There is increased recognition in society about the urgency of taking life cycle considerations into account in industry, and a desire to let the market be a driving force in this process. Yet little is known about why companies engage in life cycle considerations and about the environmental interaction with the market. LÄS MER