Sökning: "Shona Bettany"
Hittade 1 avhandling innehållade orden Shona Bettany.
1. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography
Sammanfattning : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. LÄS MER
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