Sökning: "marginalized consumers"

Hittade 2 avhandlingar innehållade orden marginalized consumers.

1. 1. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography

   Författare :Jonatan Södergren; Jacob Östberg; Nishant Kumar; Shona Bettany; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; authenticity; consumer research; cultural branding; deconstruction; marginalized consumers; marketing communications; Business Administration; företagsekonomi;

   Sammanfattning : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. LÄS MER

3. 2. Nödvändighetens pris : Konsumtion och knapphet bland barnfamiljer

   Författare :Torbjörn Hjort; Socialhögskolan; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumption; poverty; consumer society; market society; social exclusion; marginalisation; child poverty; social assistance; unemployment; national insurance; Social problems and welfare; Social structures; social välfärd; Sociala problem; socialförsäkring; Sociala strukturer;

   Sammanfattning : The object of this thesis has been to study the relationship between consumption and economic scarcity from a theoretical perspective. I have used families with children as an empirical example to illustrate the theoretical framework. LÄS MER