Sökning: "Nishant Kumar"
Hittade 2 avhandlingar innehållade orden Nishant Kumar.
1. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industry
Sammanfattning : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. LÄS MER
2. “Woke” Authenticity in Brand Culture : A Patchwork Ethnography
Sammanfattning : Authenticity is often considered the holy grail in marketing. Prior research has focused on authenticity in consumption and marketing communications based on countercultural images of personal freedom, including mythologies based on resistant rebels and social outlaws. LÄS MER