Sökning: "customer value"

Visar resultat 31 - 35 av 273 avhandlingar innehållade orden customer value.

1. 31. Improvements for value creation in public services

   Författare :Daniel Gyllenhammar; Chalmers tekniska högskola; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; public services; customer focus; welfare services; service ecosystems; public service logic; Improvements; change processes;

   Sammanfattning : The demands on public services are constantly increasing and the public sector has, over the years, been subject to several management approaches trying to improve it. These new approaches have been criticized lately for an overly emphasis on market forces, specialization, and an intra-organizational focus, resulting in fragmented services and a poor system understanding for both citizens and employees of public organizations. LÄS MER

3. 32. Challenging the traditional manufacturing objectives : Designing manufacturing systems for both product manufacturing and value production

   Författare :Anders Johansson; Anna Öhrwall Rönnbäck; Högskolan Väst; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Manufacturing system; design; development; decision making; sustainability; value; Tillverkningssystem; produktionssystem; design; utveckling; beslutsstöd; hållbarhet; värde; Production Technology; Produktionsteknik;

   Sammanfattning : Utformandet av nya tillverkningssystem och fabriker är ett komplext arbete med många intressenter. I grund och botten är det en värdekedja som är i fokus, dvs tillverkningen av en lönsam produkt. LÄS MER

4. 33. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer

   Författare :Veronika Tarnovskaya; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsledning; management; Management of enterprises; Stakeholder Value; Customer Values; Value Creation; Stakeholders; Core Values; Corporate Branding; Market Orientation; Market Driving;

   Sammanfattning : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. LÄS MER

5. 34. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices

   Författare :Oscar Persson Ridell; Jukka Hohenthal; Leon Caesarius; Enrico Baraldi; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cocreation; Practice; Knowledge; Toolkits; Value; Value proposition; Business Studies; Företagsekonomi;

   Sammanfattning : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). LÄS MER

7. 35. Managing the Industrial Service Function

   Författare :Christian Kowalkowski; Per-Olof Brehmer; Maria Holmlund-Rytkönen; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; service function; manufacturing firms; ICT; customer relationships; value; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Sammanfattning : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. LÄS MER