Visar resultat 1 - 5 av 5430 avhandlingar innehållade ordet value.
1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey
Sammanfattning : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. LÄS MER
2. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen
Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER
Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER
Sammanfattning : The thesis examines a specific way of understanding the subjectivist position in value theory according to which subjectivism is the view that value is grounded on attitudes. It is argued that this should be seen as a second-order claim about the nature of value although with pluralistic implications on the substantial, first-order level. LÄS MER
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