Sökning: "Maria Holmlund-Rytkönen"

Hittade 4 avhandlingar innehållade orden Maria Holmlund-Rytkönen.

  1. 1. Brand equity : an empirical study in the business-to-business context

    Författare :Galina Ossipenko; Maria Bengtsson; Maria Holmlund-Rytkönen; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Sammanfattning : .... LÄS MER

  3. 2. Framgångsrika exportörer: En studie av strategiska faktorers inverkan på mindre företags exportutfall

    Författare :Lars-Anders Byberg; Håkan Boter; Agneta Marell; Maria Holmlund-Rytkönen; Mittuniversitetet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business studies;

    Sammanfattning : The purpose of this study is to investigate which factors that are of particular importance for export performance among small and medium-sized manufacturers. The present study concentrates on strategic factors that are within the powers of the exporters to influence themselves. Additionally, different ways of measuring export success are studied. LÄS MER

  4. 3. Frontline employees' role in service innovation and value creation

    Författare :Jenny Karlsson; Per Skålén; Carolina Camén; Maria Holmlund Rytkönen; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; frontline employees; service innovation; value creation; service-dominant logic; resource integration; value propositions; Business Administration; Företagsekonomi;

    Sammanfattning : Frontline employees play a key role in service innovation and value creation. However, a detailed and structured understanding of how frontline employees contribute, and what types of roles they enact when involved in service innovation, is lacking. Hence, this thesis aims to explore frontline employees’ contributions to service innovation. LÄS MER

  5. 4. Managing the Industrial Service Function

    Författare :Christian Kowalkowski; Per-Olof Brehmer; Maria Holmlund-Rytkönen; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; service function; manufacturing firms; ICT; customer relationships; value; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

    Sammanfattning : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. LÄS MER