Sökning: "Value proposition"

Visar resultat 1 - 5 av 37 avhandlingar innehållade orden Value proposition.

1. 1. Deconstructing value : The role of resource access in determining value processes and value outcomes at different stages of the consumption journey

   Författare :Kerry Chipp; Esmail Salehi-Sangari; Matthew Robson; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consumer value journey; institutional arrangements; resource access; value creation outcomes; value creation processes; value deconstruction; value-in-acquisition; value-in-destruction.; Business Studies; Företagsekonomi; Industriell ekonomi och organisation; Industrial Economics and Management;

   Sammanfattning : Defining value has been an ongoing task for marketing scholars. Some researchers assert that the difficulty of gaining consensus on value is because value is multidimensional while the discipline attempts to view it holistically. LÄS MER

3. 2. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen

   Författare :Jörgen Eksell; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry;

   Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER

4. 3. Unpacking the Value of Emerging Technologies : Experimentation, Communication and Knowledge Brokering

   Författare :Gulnar Nussipova; Fredrik Nordin; David Sörhammar; Ali Yakhlef; Per Andersson; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; commercialization of emerging technologies; unpacking the value; value co-creation; experimentation; communication; knowledge brokering; framing of emerging technologies; value proposition; Business Administration; företagsekonomi;

   Sammanfattning : While many emerging technologies are making significant strides in the marketplace, others are developing at a slower pace. Historical experience has shown that their success can vary widely, from outright failure to becoming indispensable to daily life. LÄS MER

5. 4. Developing a Value Proposition of Maritime Ergonomics

   Författare :Cecilia Österman; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; operational performance; socio-technical systems.; Ergonomics; value proposition; maritime economics; human element; shipping; participatory ergonomics;

   Sammanfattning : There is a large body of knowledge available on the importance of ergonomics for successful(and unsuccessful) systems. Domain specific handbooks, guidelines and standards can befound also for the maritime industry. LÄS MER

7. 5. Who is the Active Consumer? : Insight into Contemporary Innovation and Marketing Practices

   Författare :Oscar Persson Ridell; Jukka Hohenthal; Leon Caesarius; Enrico Baraldi; Uppsala universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cocreation; Practice; Knowledge; Toolkits; Value; Value proposition; Business Studies; Företagsekonomi;

   Sammanfattning : There are consumers who engage in innovation and who cocreate value together with other consumers, and with producers, in relation to products. This thesis has the purpose of exploring the nature of this ‘active consumer’ from a firm perspective, and thereby providing an answer to the thesis-level research question: ‘What are the implications of the active consumer on innovation and marketing practices?’ Four papers, drawing on research in the fields of consumer innovation and value cocreation, are presented that contain findings about the knowledge of the active consumer (Paper I), support (Paper II) and management (Paper III) of the active consumer, and challenges with the active consumer (Paper IV). LÄS MER