Sökning: "customer value"
Visar resultat 21 - 25 av 273 avhandlingar innehållade orden customer value.
21. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing
Sammanfattning : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. LÄS MER
22. The Change from Feature Focus to Customer Focus in Packaging Development
Sammanfattning : The paper and packaging industry is a major and important industry in Sweden. The industry is capital intensive with a large investment base and long cycles for renewal and replenishment of machine platforms and other production equipment. LÄS MER
23. The integration of customer needs in e-business systems
Sammanfattning : The establishment of e-businesses has often been implemented from the inside of companies rather than from the customer perspective and the knowledge about customer needs from traditional businesses have been applied directly into new e-business systems. The overall objective of this study is to identify how to better understand customer needs and how to integrate these needs in order to create customer value when developing and establishing e-business systems for products and services. LÄS MER
24. Customer experiences of resource integration : Reframing servicescapes using scripts and practices
Sammanfattning : It is widely acknowledged that value can be regarded as interactively formed by customers through the integration of a variety of resources. However, it is difficult to find service research that takes these concepts seriously in empirical studies. LÄS MER
25. Value creation and loyalty in exchange relationships : a dynamic perspective
Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER