Sökning: "Market Driving"

Visar resultat 1 - 5 av 145 avhandlingar innehållade orden Market Driving.

  1. 1. The Mechanism of Market Driving with a Corporate Brand - The Case of a Global Retailer

    Författare :Veronika Tarnovskaya; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Företagsledning; management; Management of enterprises; Stakeholder Value; Customer Values; Value Creation; Stakeholders; Core Values; Corporate Branding; Market Orientation; Market Driving;

    Sammanfattning : The purpose of this thesis has been to analyse the mechanism of the market driving approach carried out by a global organisation with a corporate brand. Market driving is a new organisational approach to strategy that lacks a solid theoretical framework, but constitutes a reality of global firms such as IKEA, The Body Shop, Benetton, Dell, Hennes and Mauritz, Starbucks. LÄS MER

  3. 2. Labour Market Policies : Structure and Content, Space and Time

    Författare :John Brauer; Anders Bruhn; Björn Johansson; Daniel Clegg; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Labour market policies; activation; unemployment; multi-level governance; local governance; social work; institutional change; scale;

    Sammanfattning : Labour market policies has two aims: cushioning the economic hardship caused by unemployment and increasing employment rates. In many welfare states, responsibilities for such policies are divided between different political-administrative levels. LÄS MER

  4. 3. Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag

    Författare :Jan-Erik Jaensson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market orientation; the marketing concept; service marketing; insurance companies; market information; strategy; organizational change; support system; customer meeting; marknadsföring; försäkringsbolag; Sverige; företagsekonomi; Business Studies;

    Sammanfattning : The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. LÄS MER

  5. 4. Driving under the Influence Strategic Trade Policy and Market Integration in the European Car Industry

    Författare :Jan Andera; Ekonomisk-historiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social and economic history; European market; Automobile industry; Law of One Price; Trade policy; Market Integration; Ekonomisk och social historia;

    Sammanfattning : State policy intervention in the economy has been a ubiquitous phenomenon in history. Varying in form and intensity, it has had a profound impact on trade, welfare, international relations, and political and economic thinking. This thesis provides an inclusive analysis of policy action in the European car industry. LÄS MER

  7. 5. Outsourcing strategies for wood product manufactering firms : driving forces and strategic development

    Författare :Daniel Fransson; Linköpings universitet; []
    Nyckelord :Outsourcing; driving forces; strategic development; wood product manufacturing firms; case studies; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : In this thesis outsourcing in the wood product manufacturing sector (WPM) is studied. More specifically, the study aims to describe and analyse outsourcing strategies for firms in the WPM industries (door, floor and window). LÄS MER