Sökning: "advertising market"

Visar resultat 11 - 15 av 33 avhandlingar innehållade orden advertising market.

  1. 11. Recontextualising ageing as a choice : A critical approach to representations of successful ageing

    Författare :Lame Maatla Kenalemang-Palm; Göran Eriksson; Sofia Strid; Maria Edström; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Cosmetic advertising; grey market; intersectionality; Multimodal Critical Discourse Analysis; neoliberalism; older women; postfeminism; successful ageing;

    Sammanfattning : This thesis examines the intersection between representations of ageing femininities, empowerment, and oppression in marketing and advertising practices, within the context of successful ageing. In the current era of population ageing, debates on gender and ageing are becoming more pronounced. LÄS MER

  3. 12. Se lika ung ut som du känner dig : Kulturella föreställningar om ålder och åldrande i populärpress för kvinnor över 40

    Författare :Karin Lövgren; Magnus Berg; Anette Göthlund; Gunilla Jarlbro; Linköpings universitet; []
    Nyckelord :Cultural conceptions; doing age; age; ageing; age studies; ageism; middle age; social gerontology; cultural gerontology; social constructionism; cultural studies; popular press; advertising; gender; visual studies; Kulturella föreställningar; göra ålder; socialkonstruktionism; kulturstudier; populärpress; reklam; ålder; åldrande; medelålder; socialgerontologi; kulturgerontologi; genus; intervjuer; innehållsanalys; kvinnobilder; Tara; M Magasin; Laura; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

    Sammanfattning : Avhandlingen undersöker kulturella föreställningar om ålder och åldrande med utgångspunkt i populärpress för kvinnor över 40. Under 2000-talet har flera veckotidningar lanserats som vänder sig till kvinnor i medelåldern, med ålder som försäljningsargument. LÄS MER

  4. 13. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Författare :Peter Svensson; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Sammanfattning : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. LÄS MER

  5. 14. Sound and Loyal Business: The History of the Swedish Advertising Cartel 1915-1965

    Författare :Elin Åström Rudberg; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : This dissertation examines the cooperation between advertising agencies and newspapers to control and regulate the market for advertisements in Sweden 1915–1965. The advertising industry was thus organized in a cartel. LÄS MER

  7. 15. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    Författare :Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. LÄS MER