Sökning: "Leyland Pitt"

Visar resultat 1 - 5 av 7 avhandlingar innehållade orden Leyland Pitt.

1. 1. Political Marketing: Understanding and Managing Stance and Brand Positioning

   Författare :Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
   Nyckelord :Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. LÄS MER

3. 2. Opportunistic Behavior in Industrial Marketing Relationships

   Författare :Raeesah Chohan; Esmail Salehi-Sangari; Leyland Pitt; John B. Ford; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Opportunistic behavior; moral hazard; adverse selection; principal-agent; Agency Theory; professional agent; Theory of Relationship Constraints; client-advertising agency relationship; ex-ante; ex-post; formal constraint mechanisms; social constraint mechanisms; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. LÄS MER

4. 3. Motivating External Participation in Marketing Intelligence Foresight

   Författare :Andrew Flostrand; Esmail Salehi-Sangari; Leyland Pitt; Victoria L. Crittenden; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; marketing intelligence; stakeholder engagement; self-determination theory; Delphi technique; crowdsourcing; foresight; motivation; technological forecasting; social forecasting; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable  with certainty. LÄS MER

5. 4. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

   Författare :Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. LÄS MER

7. 5. Identification and assessment of luxury brand segments in the emerging markets: Case of South Africa

   Författare :Beate Stiehler; Esmail Salehi-Sangari; Leyland Pitt; Narongsak (Tek) Thongpapanl; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Luxury brands; South Africa; Emerging markets; Consumer behaviour; luxury segments; brand co-creation; discourse analysis; Företagsekonomi; Business Studies;

   Sammanfattning : Africa has been identified as an upcoming market in which luxury brands should secure future growth opportunities. A review of related academic literature, however, reveals that limited research has been conducted which focuses specifically on the continent’s luxury consumers. LÄS MER