Sökning: "Marketing work"

Visar resultat 1 - 5 av 122 avhandlingar innehållade orden Marketing work.

  1. 1. Rhetorical business a study of marketing work in the spirit of contradiction

    Detta är en avhandling från Lund : Lund University, Department of Service Management and Service Studies

    Författare :Tomas Nilsson; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography; Marketing; Marknadsföring;

    Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER

  2. 2. Setting the Marketing Scene: Reality Production in Everyday Marketing Work

    Detta är en avhandling från Lund Business Press

    Författare :Peter Svensson; [2004]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Consultancy work; Advertising work; Discourse; Marketing work; Social constructionism; Market study; Marknadsanalys;

    Sammanfattning : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. LÄS MER

  3. 3. Rhetorical business – A study of marketing work in the spirit of contradiction

    Detta är en avhandling från Lund Business Press

    Författare :Tomas Nilsson; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis;

    Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER

  4. 4. Hjälp för att bevara eller förändra? Åldersrelaterade diskurser om omsorg, stöd och service

    Detta är en avhandling från Stockholm : Institutionen för socialt arbete - Socialhögskolan, Stockholms universitet

    Författare :Sara Erlandsson; Marta Szebehely; Mats Börjesson; Håkan Jönson; [2014]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; age; care; disability; disability service; eldercare; older people; discourse; governmentality; policy; marketing; websites; socialt arbete; Social Work;

    Sammanfattning : This thesis analyses the categorisation of adult persons who need help to cope in everyday life as either older persons or persons with a disability. Despite the development of social services in the Scandinavian countries being guided by the principles of universalism and equality, adults in need of care have different rights to support depending on their current age and at which age disability occurs. LÄS MER

  5. 5. Micro-foundations of value-based pricing and selling

    Detta är en avhandling från Linköping : Linköping University Electronic Press

    Författare :Mario Kienzler; Christian Kowalkowski; Daniel Kindström; Paul Ingenbleek; [2018]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Micro-foundations; value-based pricing; value-based selling; managerial psychology; business markets;

    Sammanfattning : Enabling customer value creation is central to marketing theory and practice. Yet, doing so does not ensure that supplier firms profit from it. Value-based pricing and selling come with the prospect of translating customer value creation into greater profits for suppliers. LÄS MER