Sökning: "Jan Kietzmann"

Hittade 3 avhandlingar innehållade orden Jan Kietzmann.

  1. 1. An Evaluation of Crowdsourcing as a Tool  for Marketing Activities

    Författare :Terrence Brown; Åsa Wallström; Tim Foster; Jan Kietzmann; Gerard Prendergast; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Crowdsourcing; Marketing activities; Crowdfunding; User-generated content; Demand-side strategy; Predictive marketing; Consumer privacy; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Advances in technology and social media have facilitated the rapid development of crowdsourcing as an innovative tool within the field of marketing. This has driven researchers to investigate more deeply the phenomenon of crowdsourcing as a marketing innovation. LÄS MER

  3. 2. Specifying and Operationalizing an Organizational Theory of Crowdsourcing

    Författare :John Prpic; Åsa Wallström; Jan Kietzmann; Mana Farshid; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; crowdsourcing; organizations; theory specification; theory operationalization; theory validation; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Introduction: Despite rapid developments across multiple areas of research and practice, an organizational-level theory of Crowdsourcing has yet to emerge.Objectives: Therefore, this thesis has two major objectives; 1) specify the boundaries, constructs, and relationships of an organizational-level theory of Crowdsourcing, and 2) begin the theoretical validation process by operationalizing the theory for new exploratory, explanatory, and conceptual research. LÄS MER

  4. 3. Understanding the provision and processing of information for information-intensive products as a basis for market segmentation

    Författare :Daniel Edward Hall; Terrence Brown; Leyland Pitt; Jan Kietzmann; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Information-intensive products; consumer information search; consumer information processing; marketing strategy; wine marketing; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. LÄS MER