Sökning: "Lars Hallén"
Visar resultat 6 - 10 av 10 avhandlingar innehållade orden Lars Hallén.
6. Arguing for Relevance : Global and local knolwdge claims in management consulting
Sammanfattning : Management consulting services are often viewed as local in the sense that they are based on knowledge of local conditions, are adapted to those conditions, and build on client interaction. Despite this view, globally active consulting firms continue to increase in number and relative size in national markets. LÄS MER
7. Value creation and loyalty in exchange relationships : a dynamic perspective
Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER
8. Geographical Proximity Effects and Regional Strategic Networks
Sammanfattning : .... LÄS MER
9. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management
Sammanfattning : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. LÄS MER
10. Projektet Björntanden : Om beslutsprocesser, entreprenörskap och politik
Sammanfattning : The present licentiate thesis deals with decision processes, entrepreneurship, and politics in a local context. The study focuses on the local project Björntanden in Östersund, an entrepreneurial idea aiming at regional development. LÄS MER