Sökning: "Relationship management"
Visar resultat 1 - 5 av 665 avhandlingar innehållade orden Relationship management.
1. Brand relationship management : den varumärkesbyggande processen
Sammanfattning : Syftet med avhandlingen är (1)att studera hur förändringar i konkurrens och samverkan på en marknad både påverkar användningen av varumärken och dialogen mellan varumärkesinnehavaren och konsumenten; (2)att diskutera hur dialogen mellan varumärkesinnehavaren och konsumenten kan utvecklas för att stärka relationen dem emellan.Den empiriska delen baseras på fem fallstudier. LÄS MER
2. Walking the Plank of the Entrepreneurial University : The little spin-out that could?
Sammanfattning : Creating spinout companies (USOs) from university research is one focus of innovation policy. The phenomenon features in two main fields of enquiry: academic entrepreneurship studies, and literature on academic capitalism and the entrepreneurial university. LÄS MER
3. Credit Intelligence in Banks - Managing Credit Relationships with Small Firms
Sammanfattning : The competition in the banking industry has during the last decades been intensified resulting in smaller interest margins. As a consequence, the resources spent on each credit customer have had to be decreased, resulting in less interaction and a perceived limited access to valuable information. LÄS MER
4. Management Control : Linking Strategy with Inter‐Organisational Relationships
Sammanfattning : The alignment of strategies and control systems is believed to affect the chances for firms to successfully achieve competitive edge. Contemporary business trends like globalization, vertical disintegration, the reduction in supplier bases, the focusing of operations and outsourcing of non-core activities, have caused companies to rely increasingly on relationships with other firms. LÄS MER
5. Risk management in construction projects : a comparative study of the different procurement options in Sweden
Sammanfattning : Risks have a significant impact on a construction project's performance in terms of cost, time and quality. As the size and complexity of the projects have increased, an ability to manage risks throughout the construction process has become a central element preventing unwanted consequences. LÄS MER