Sökning: "Strategic Customer Management"
Visar resultat 1 - 5 av 65 avhandlingar innehållade orden Strategic Customer Management.
1. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management
Sammanfattning : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. LÄS MER
2. The Microstructure of Collaborative E-business Capability
Sammanfattning : IT has direct and observable positive effects for consumers. For firms, the situation is somewhat different, because efficiencies generated by publicly available technology tend to be competed away. LÄS MER
3. The Development of Quality Management toward Customer Value Creation
Sammanfattning : The evolving roadmaps of TQM (i.e. Six Sigma and Lean Production) have reached a consensus that creating value to customers is the aim of quality management. LÄS MER
4. Essays on strategic price bundling in retail banking
Sammanfattning : The empirical motivation of this dissertation is the retail banks need to become more conscious about the profitability and pricing of their activities in a successively harder competitive environment. One of the largest threats for the retail banks has become the changed customer behaviour resulting in an increased split-banking and bank switching. LÄS MER
5. Strategic Sustainability Risk Management in Product Development Companies
Sammanfattning : Society’s transition towards a sustainable state entails rapid and disruptive change in all sectors. This change is the source of profound uncertainty. LÄS MER