Sökning: "Claes Hultman"
Visar resultat 1 - 5 av 9 avhandlingar innehållade orden Claes Hultman.
1. Value creation and loyalty in exchange relationships : a dynamic perspective
Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER
2. Regionala företags förutsättningar för internationell konkurrenskraft : utvärdering av en undersökningsmetod
Sammanfattning : Kan man bedöma om företag med tillväxtpotential även har kompetens att ta tillvara den? Denna fundering ligger till grund för den studie som redovisas i den här avhandlingen. Syftet med studien är i första hand att utvärdera hur en ”Best Business Practice”- modell kan bidra till ökad förståelse, hos myndigheter och andra samhällsaktörer, för vilka befintliga företag i en region som kan ha förutsättningar att vara internationellt konkurrenskraftiga med avseende på de processutövanden och processresultat som föreligger i deras operativa verksamhet. LÄS MER
3. Developing collaborative customer-supplier relationships through value co-creation
Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER
4. Value co-creating processes in international business relationships : three empirical studies of cooperation between Chinese customers and Swedish suppliers
Sammanfattning : This thesis focuses on value co-creating processes in international business relationships, where customers and suppliers have different frames of reference that create a distance, often expressed in terms of uncertainty between the customer and the supplier. This tension between developing cooperative business relationships in order to co-create value versus handling uncertainty, misunderstandings and conflicts based on perceived distance, makes an interesting arena for exploring how the value co creating process is formed in international business relationships. LÄS MER
5. Discursive practices in strategic entrepeneurship : discourses and the use of repertoires in two firms
Sammanfattning : This is a thesis in marketing concerned with entrepreneurship in established firms and the discursive practices that take place within a perspective of strategic entrepreneurship. The study of discursive practices in this context assumes a concern with how different aspects of entrepreneurship are produced and consumed by people in text and talk. LÄS MER
