Sökning: "Key Account"
Visar resultat 1 - 5 av 391 avhandlingar innehållade orden Key Account.
1. Sales coordination in multinational corporations : development and management of key account programmes
Sammanfattning : The purpose of the dissertation is to describe and analyse the orgamsmg of sales and marketing in large scale and complex organisations and particularly how key account management programmes are developed, organised and managed.This means that the focus is on the development context in which the sales organisation operates, how key account management (KAM) programmes are organised, the coordination they contribute to, and how the KAM programmes are designed to manage the dyadic seller-buyer relationships. LÄS MER
2. Strategic Management of Customer Relationships-A Network Perspective on Key Account Management
Sammanfattning : This thesis deals with the key account management theme. The traditional view of key account management takes its roots in company practice and considers key customer accounts to be large complex customers with high financial returns - hence the notion of key - for the supplier firm. LÄS MER
3. Box paradox : how key account management contributes to Business model innovation
Sammanfattning : Key Account Management is the way a firm handles its largest and most important customers. Significant resources are dedicated to accomplish both short-term sales objectives and strategic long-term goals. KAM is increasingly strategic, not least because the sales and selling activities are becoming digitalized and automatized. LÄS MER
4. Die Praxis der Orgelstimmung in Norddeutschland im 17. und 18. Jahrhundert und ihr Verhältnis zur zeitgenössischen Musikpraxis : The practice of organ tuning in North Germany in the seventeenth and eighteenth centuries and its relationship to contemporary musical practice
Sammanfattning : Ortgies, Ibo, Die Praxis der Orgelstimmung in Norddeutschland im 17. und 18. Jahrhundert und ihr Verhältnis zur zeitgenössischen Musikpraxis (The Practice of Organ Tuning in North Germany in the 17th and 18th Centuries and its Relationship to Contemporary Musical Practice). Ph. LÄS MER
5. Röstens anatomi : läsningar av politik i Elin Wägners Silverforsen, Selma Lagerlöfs Löwensköldtrilogi och Klara Johansons Tidevarvskåserier
Sammanfattning : The aim of this thesis is to investigate the voice in Elin Wägner’s novel Silverforsen (1924), Selma Lagerlöf’s Löwensköld trilogy (1925–1928) and Klara Johanson’s causeries in the feminist weekly newspaper Tidevarvet 1923–1924, in relation to women’s suffrage. Swedish women were finally granted the right to vote in 1921. LÄS MER
