Sökning: "customer"

Visar resultat 1 - 5 av 796 avhandlingar innehållade ordet customer.

  1. 1. Customer Rituals Ethnographic explorations of wine rituals with families and friends

    Detta är en avhandling från Stockholm : Stockholm Business School, Stockholm University

    Författare :Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; [2018]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; Business Administration; företagsekonomi;

    Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER

  2. 2. Customer Rituals Ethnographic explorations of wine rituals with families and friends

    Detta är en avhandling från Stockholm : Stockholm Business School, Stockholm University

    Författare :Luigi Servadio; Fredrik Nordin; Jacob Östberg; Bernard Cova; [2018]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; customer; rituals; value creation; ethnography; Business Administration; företagsekonomi;

    Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER

  3. 3. On customer value : a study of the IT supplier Atea and three of its customers

    Detta är en avhandling från Linköping : Linköpings universitet

    Författare :Sarah Serbin Wikner; [2007]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer value; selection process; offering content; offering process; customer value assessment; TECHNOLOGY; TEKNIKVETENSKAP;

    Sammanfattning : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). LÄS MER

  4. 4. Creating customer value in commercial experiences

    Detta är en avhandling från Sundsvall : Kopieringen

    Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; [2009]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; TECHNOLOGY Industrial engineering and economy Other industrial engineering and economics; TEKNIKVETENSKAP Industriell teknik och ekonomi Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER

  5. 5. Health Care Customer Creativity

    Detta är en avhandling från Linköping : Linköping University Electronic Press

    Författare :Hannah Snyder; Mattias Elg; Lars Witell; [2016]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer creativity; service innovation; health care; co-creation; customer involvement;

    Sammanfattning : Crafting and stimulating service innovation is considered a main research priority and remains a challenge for service providers. One suggested component of stimulating service innovation is customer creativity. LÄS MER