Sökning: "Customer Value"

Visar resultat 21 - 25 av 273 avhandlingar innehållade orden Customer Value.

1. 21. Designing Interactive Value Development: Perspectives and Strategies for High Precision Marketing

   Författare :Patrick L Sweet; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; econometrics; Economics; business logics; internet marketing; offering; energy services; marketing communication; decision style; design; marketing; value; value strategy; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Management of enterprises; Företagsledning; management;

   Sammanfattning : This dissertation addresses the design of value productive episodes at the customer/firm boundary. Its purpose is: To provide perspective and help articulate strategies for increasing precision of the design of interactive marketing and value productive efforts at firm/customer boundaries. LÄS MER

3. 22. The Change from Feature Focus to Customer Focus in Packaging Development

   Författare :Annika Olsson; Förpackningslogistik; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Individual Organizational Learning; Packaging Development; Customer Orientation; Perspective Change; Teknik; Technological sciences; Customer Value; Action Research; Innovation;

   Sammanfattning : The paper and packaging industry is a major and important industry in Sweden. The industry is capital intensive with a large investment base and long cycles for renewal and replenishment of machine platforms and other production equipment. LÄS MER

4. 23. The integration of customer needs in e-business systems

   Författare :Annika Olsson; Förpackningslogistik; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; value process; customer process mapping; customer perspective; Web-based systems; e-business;

   Sammanfattning : The establishment of e-businesses has often been implemented from the inside of companies rather than from the customer perspective and the knowledge about customer needs from traditional businesses have been applied directly into new e-business systems. The overall objective of this study is to identify how to better understand customer needs and how to integrate these needs in order to create customer value when developing and establishing e-business systems for products and services. LÄS MER

5. 24. Customer experiences of resource integration : Reframing servicescapes using scripts and practices

   Författare :Jörg Pareigis; Bo Edvardsson; Per Echeverri; Peter Magnusson; Peter Thilenius; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer experience; resource integration; interactive value formation; servicescape; microethnography; public transport; Business Administration; Företagsekonomi;

   Sammanfattning : It is widely acknowledged that value can be regarded as interactively formed by customers through the integration of a variety of resources. However, it is difficult to find service research that takes these concepts seriously in empirical studies. LÄS MER

7. 25. Value creation and loyalty in exchange relationships : a dynamic perspective

   Författare :Claes Gunnarsson; Claes Hultman; Lars Hallén; Jörgen Elbe; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Industrial marketing; Value creation; Shortfall; Loyalty; Business relationship; Trust; Commitment; Customer satisfaction.; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business studies; Företagsekonomi; Business Studies; Företagsekonomi;

   Sammanfattning : This marketing dissertation focuses on the troublesome aspects of value creation in dynamic business relations including in relation to internal and external customers. The research field points out that relationship-mediated value creation emerges in various forms of organizational arrangements, inter-organizational settings, service systems and networks. LÄS MER