Sökning: "B2B"

Visar resultat 1 - 5 av 32 avhandlingar innehållade ordet B2B.

1. 1. B2B Standards Implementation : Issues and Solutions

   Författare :Eva Söderström; Benkt Wangler; Aphrodite Tsalgatidou; Stockholms universitet; []
   Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; B2B standards; Implementation; Guidelines; Information technology; Informationsteknik; Teknik;

   Sammanfattning : Interoperability between organisations involved in Business-to-Business (B2B) electronic commerce requires a common understanding and a common language. For this purpose, standards are required. B2B standards are in the thesis defined as guidelines for how communication and information sent between companies should be structured and managed. LÄS MER

3. 2. Digital Marketing Strategy : B2B and Stakeholders Communication

   Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

4. 3. Organisering för strategisk CRM : Lärande om kundrelationer i en B2B-organisation

   Författare :Philip Roth; Sofia Isberg; Jessica Eriksson; Markus Fellesson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer Relationship Management; CRM; B2B-relationships; Relationship Dynamics; Learning about customer relationships; företagsekonomi; Business Studies;

   Sammanfattning : In marketing research, customer relationship management (CRM) is often described as a strategy for collecting customer information through an IT- infrastructure in order to manage customer relationships (e.g. Boulding et al 2005; Keramati et al 2010; Nguyen and Mutum 2012). LÄS MER

5. 4. The Microstructure of Collaborative E-business Capability

   Författare :John Gibe; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Management of enterprises; Organisationsteori; Organizational science; Strategic management; RBV; Resource-based view; Capability microstructures; Capabilities; B2B; Collaboration; Electronic commerce; E-business; E-commerce; Företagsledning; management;

   Sammanfattning : IT has direct and observable positive effects for consumers. For firms, the situation is somewhat different, because efficiencies generated by publicly available technology tend to be competed away. LÄS MER

7. 5. International Branding and Rebranding in Cross-Border Acquisitions

   Författare :Manoella Antonieta Ramos; Svante Andersson; Ulf Aagerup; Mikael Hilmersson; Högskolan i Halmstad; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; international Branding; B2B; Rebranding; Life Science Industry.;

   Sammanfattning : Businesses worldwide are confronting a more internationalized market. With this trend, companies frequently turn to international branding and rebranding initiatives through the acquisition of companies to grow. During this process, businesses are updating their brand identity and/or strategy, while also dealing with various challenges. LÄS MER