Sökning: "Ulf Aagerup"

Hittade 5 avhandlingar innehållade orden Ulf Aagerup.

  1. 1. It’s Not What You Sell : It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

    Författare :Ulf Aagerup; Göteborgs universitet. Handelshögskolan. Företagsekonomiska institutionen; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior; self-monitoring ability; attention to social comparison information; ATSCI;

    Sammanfattning : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. LÄS MER

  2. 2. It’s Not What You Sell – It’s Whom You Sell it To: How the Customer’s Character Shapes Brands and What Companies Do About it

    Författare :Ulf Aagerup; Göteborgs universitet; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; self-image congruity; brand personality; user imagery; fashion; nightclubs; green consumer behavior;

    Sammanfattning : In this dissertation I investigate the effects of user and usage imagery on brands and how businesses employ user imagery to build brands. Over four articles I present results that suggest that user imagery affects brand personality and that companies under certain conditions adapt their behavior to optimize this effect. LÄS MER

  3. 3. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

    Författare :Ulf Aagerup; Rita Mårtenson; Sweden Gothenburg Economics and Law University of Gothenburg Department of Business Administration School of Business; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brands; brand personality; user imagery; assortments; fashion; fashion retailing;

    Sammanfattning : Overweight people claim to be mistreated by the fashion industry. If they were, it would be in line with branding theory supporting the idea of rejecting fat consumers to improve user imagery for fashion brands. However, fashion companies do not confess to such practices.To shed some light on the subject, I have conducted two studies. LÄS MER

  4. 4. The Impact of User Weight on Brands and Business Practices in Mass Market Fashion

    Författare :Ulf Aagerup; Göteborgs universitet; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : .... LÄS MER

  5. 5. (Investigating) MNCs' CSR-related behaviour and impacts in institutionally and culturally distant markets : African developing-countries in focus

    Författare :Gideon Jojo Amos; Gabriel Baffour Awuah; Ulf Aagerup; Niklas Egels-Zandén; Högskolan i Halmstad; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; multinational enterprises MNEs ; corporate social responsibility CSR ; corporate social responsibility reporting CSRR ; African developing-countries; legitimacy; stakeholders; institutional theories; organizational learning;

    Sammanfattning : The overall purpose of this thesis is to explore why and how institutional distance and contextual differences influence MNCs’ CSR-related behavior in African developing-countries. In order to achieve the purpose stated above, the thesis seeks to answer the overarching research question: How do institutional distance and contextual differences influence MNCs’ CSR-related behavior in African developing countries? To answer the research question this thesis employed an interpretive methodological approach in order to increase my understanding of the CSR phenomenon in a specific contextual environment characterized by different institutional distance through different theoretical and empirical perspectives (Guba and Lincoln, 1994; Lincoln and Guba, 2000). LÄS MER