Sökning: "B2B-relationships"
Hittade 1 avhandling innehållade ordet B2B-relationships.
1. Organisering för strategisk CRM : Lärande om kundrelationer i en B2B-organisation
Sammanfattning : In marketing research, customer relationship management (CRM) is often described as a strategy for collecting customer information through an IT- infrastructure in order to manage customer relationships (e.g. Boulding et al 2005; Keramati et al 2010; Nguyen and Mutum 2012). LÄS MER
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