Sökning: "Learning about customer relationships"

Hittade 5 avhandlingar innehållade orden Learning about customer relationships.

1. 1. Organisering för strategisk CRM : Lärande om kundrelationer i en B2B-organisation

   Författare :Philip Roth; Sofia Isberg; Jessica Eriksson; Markus Fellesson; Umeå universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer Relationship Management; CRM; B2B-relationships; Relationship Dynamics; Learning about customer relationships; företagsekonomi; Business Studies;

   Sammanfattning : In marketing research, customer relationship management (CRM) is often described as a strategy for collecting customer information through an IT- infrastructure in order to manage customer relationships (e.g. Boulding et al 2005; Keramati et al 2010; Nguyen and Mutum 2012). LÄS MER

3. 2. Managing Customer Knowledge. Towards Market Orientation and Innovation in an Automotive Organisation

   Författare :Fredrik Dahlsten; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; customer knowledge; market orientation; customer orientation; innovation;

   Sammanfattning : There is a business potential in creating and delivering unique customer value, and for that reason organisations put significant resources in their search for customer knowledge. The need for deepened customer knowledge is emphasised by market uncertainty, development of business models based upon relationships, and continuous striving for differentiation and innovation. LÄS MER

4. 3. Persistent Digital Service Encounters : Challenges of organizational use of social media in a hotel chain

   Författare :Karin Högberg; Kerstin Grundén; Anna Karin Olsson; Maria Åkesson; Högskolan Väst; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational social media; IT change; IT use; hospitality; digital service encounters; Informatik; Informatics; Work Integrated Learning; Arbetsintegrerat lärande;

   Sammanfattning : The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. LÄS MER

5. 4. Exploring Themes and Challenges in Developing Sustainable Supply Chains - A Complexity Theory Perspective

   Författare :Maisam Abbasi; Förpackningslogistik; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Supply Chain; Logistic; Sustainable Development; Sustainability; Complexity;

   Sammanfattning : To develop sustainable supply chains in a way that their negative environmental and social effects are minimized, shortand long-term targets should be set. The transformation of supply chains towards these targets calls for the development of innovative strategies and the need to continuously identify, classify, and tackle the challenges that can hinder the execution of such strategies. LÄS MER

7. 5. Revising Business Model Innovation: Towards a value process framework for AI-based Offerings

   Författare :Girish Agarwal; Mats Magnusson; Mariano Corso; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digitalization; Value; Artificial Intelligence; Business Model Innovation; Machine Design; Maskinkonstruktion;

   Sammanfattning : Advances over the last few decades in digital technologies in general and artificial intelligence (AI) technology in particular have transformed many industries. There are many successful AI use cases in industry. LÄS MER