Sökning: "Proximity Marketing"

Hittade 5 avhandlingar innehållade orden Proximity Marketing.

1. 1. Digital Marketing Strategy : B2B and Stakeholders Communication

   Författare :Maryam Lashgari; Klaus Solberg Søilen; Stefan Stieglitz; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Digital Media; Proximity Marketing; Beacon Technology; Social Media; Industriell ekonomi och organisation; Industrial Economics and Management; Media Technology; Medieteknik; Informations- och kommunikationsteknik; Information and Communication Technology;

   Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER

3. 2. Geographical Proximity Effects and Regional Strategic Networks

   Författare :Heléne Lundberg; Martin Johanson; Jan-Åke Törnroos; Uppsala universitet; []
   Nyckelord :Business studies; Network; Regional development; Regional Strategic Networks; Företagsekonomi;

   Sammanfattning : This thesis focuses on regional strategic networks (RSNs). RSNs are used as a tool for regional development with a view to strengthening regional relationship-development and networking by forming regional groups of actors. The thesis aims to clarify the nature of RSNs and the value of geographical proximity in both theoretical and practical terms. LÄS MER

4. 3. Sourcing decisions for military logistics in Peace Support Operations : A case study of the Swedish armed forces

   Författare :Per Skoglund; Susanne Hertz; David Moore; Jönköping University; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; military logistics; public procurement; sourcing; peace support operations;

   Sammanfattning : What role has sourcing for the logistical outcome when Swedish Armed Forces (FM) plan for and conduct Peace Support Operations (PSOs)? What are the logistic needs to support the operating units? Can logistics in itself contribute to the overall goals with the PSOs? It depends of course on how the logistics are organised and what is required in order to support the military operations. The research on military logistics in general is limited and within the conduct of small nations forces almost non-existent. LÄS MER

5. 4. Kundnära organisation och serviceutveckling i bostadsföretag

   Författare :Gunnar Blomé; Hans Lind; Erik Högberg; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business and economics; Ekonomi;

   Sammanfattning : The purpose of the study is to increase knowledge of how to provide service in municipal housing companies in Sweden, and of various organisational models for the customer-centric organisation. The principal issue of the study is how housing companies can organise their resources in order to create an efficient and customer-centric organisation. LÄS MER

7. 5. Kreativa individers bostadsområden och arbetsställen – Belysta mot bakgrund av näringslivets omvandling och förändringar i bebyggelsestrukturen i Göteborg

   Författare :Jonathan Borggren; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : Creative individuals’ residential areas and places of work In light of economic transformation and changes in the urban structure in Göteborg (Gothenburg), Sweden. This thesis studies the residential areas and places of work of an age cohort of individuals defined by education as creative in Gothenburg, Sweden, during the latter stages of structural economic change. LÄS MER