Sökning: "Annonser"

Visar resultat 1 - 5 av 8 avhandlingar innehållade ordet Annonser.

  1. 1. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER

  3. 2. Annonser och tidningskonkurrens:annonsernas roll i tidningsekonomin och betydelse för koncentrationsprocessen i Stockholm, Göteborg och Malmö

    Författare :Sverker Jonsson; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Publicistik; Tidningshistoria; Sverige;

    Sammanfattning : .... LÄS MER

  4. 3. Fritidshuset som planeringsdilemma

    Författare :Ingrid Persson; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; multiple dwelling; planning dilemma; spatial planning; legislation; secondary home; municipality planning; natural resources; advertisement; estate agent; Lefebvre; Laclau; Mouffe;

    Sammanfattning : The thesis The Vacation House as a Planning Dilemma deals with how the processes that generate meaning in space proceed in parallel both in everyday life and in the planning realm. Multiple dwelling, or having two homes, can be seen as a dilemma—one in which the planning system’s attempts to conquer an unruly reality conflicts with the ways people live. LÄS MER

  5. 4. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

    Författare :Nils Holmberg; Humanistlaboratoriet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

    Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER

  7. 5. I marknadens öga : Barn och visuell konsumtion

    Författare :Johanna Sjöberg; Bengt Sandin; Anna Sparrman; Karin Ekström; Linköpings universitet; []
    Nyckelord :Children; childity; advertising; visual culture; visual consumption; critical discourse analysis; consumer society; Barn; barnighet; reklam; visuell kultur; visuell konsumtion; konsumtionssamhälle; kritisk diskursanalys;

    Sammanfattning : Barn är konsumenter, får reklam riktad till sig och syns i reklam. Men om det är rätt och på vilka sätt det bör ske ger upphov till diskussion, såväl i som utanför akademin. LÄS MER