Sökning: "media industry"

Visar resultat 31 - 35 av 209 avhandlingar innehållade orden media industry.

  1. 31. Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro

    Författare :Maria Rosén; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationellt perspektiv; strategisk kommunikation; positioneringsteori; arena; expertis; känslor; multilog; konsumentengagemag; misstro; Livsmedel; relational perspective; strategic communication; positioning theory; arena; expertise; emotions; multilogue; consumer engagement; distrust; food;

    Sammanfattning : The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. LÄS MER

  3. 32. Kvantitativa frågeundersökningar : produktionsvillkor, vetenskaplighet, spridning i medierna

    Författare :Peter Petrov; Kristina Lundgren; Olle Findahl; Donald Broady; Cecilia von Feilitzen; Tobias Olsson; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; quantitative surveys; methodology; market research; opinion research; theory of science; massmedia; sociology of science; Internet; Media and communication studies; Medie- och kommunikationsvetenskap; medie- och kommunikationsvetenskap; media and communication studies;

    Sammanfattning : The primary objective of this thesis is to study the role of surveys as power factor with a particular focus on studies of Internet users. The conditions and practices of the private research field are related to the academic discourse on the essence of science as well as to media's role in society. LÄS MER

  4. 33. Co-constructing Expertise : Competence Development through Work-Integrated e-Learning in joint Industry-University Collaboration

    Författare :Monika Hattinger; Lars Svensson; Maria Spante; Lennart Malmsköld; Kristina M. Eriksson; Linn Gustavsson Christiernin; Anita Mirijamdotter; Högskolan Väst; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Competence Development; e-Learning design; Learning activities; Co-construction; Manufacturing industry; Expert knowledge; Knotworking; Expansive Transformation; Boundary crossing; Work Integrated Learning; Arbetsintegrerat lärande; Informatik; Informatics;

    Sammanfattning : This thesis is inter-disciplinary and proceed from the ongoing challenges of the increased digitalization, automation and robotization that impact the manufacturing industry's emergent need of high-qualified practitioners. Digitalization also challenges universities to open up to external collaboration and to design blended e-learning targeting industry knowledge needs. LÄS MER

  5. 34. Digitala drömmar och industriell utveckling : en studie av den svenska dator- och tv-spelsindustrin 1980-2010

    Författare :Ulf Sandqvist; Lena Andersson-Skog; Eskil Ekstedt; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Economic history; Business history; Sweden; Game industry; Game development; Digital games; Computer and video games; Industry Life Cycle; Creative destruction; Modularity.; Economic history; Ekonomisk historia; ekonomisk historia; Economic History;

    Sammanfattning : The aim of this thesis is to explore and analyse the development of the Swedish video and computer game industry. The main focus is on the Swedish game development industry. The research was conducted with two different methods. LÄS MER

  7. 35. Persistent Digital Service Encounters : Challenges of organizational use of social media in a hotel chain

    Författare :Karin Högberg; Kerstin Grundén; Anna Karin Olsson; Maria Åkesson; Högskolan Väst; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Organizational social media; IT change; IT use; hospitality; digital service encounters; Informatik; Informatics; Work Integrated Learning; Arbetsintegrerat lärande;

    Sammanfattning : The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wide use of social media, organizations are starting to use social media in order to be present where their customers are. LÄS MER