Sökning: "Institutionen för strategisk kommunikation"
Visar resultat 1 - 5 av 13 avhandlingar innehållade orden Institutionen för strategisk kommunikation.
1. Intranät : En ny arena för kommunikation och lärande
Sammanfattning : During the 1990s, communication and learning attracted heightened attention in organizational contexts. Generally speaking, there is great faith in the significance of ICT for people’s learning. One form of technology which has had a great impact on Swedish organizations is the intranet. LÄS MER
2. Organisationer berättar : Narrativitet som resurs i strategisk kommunikation
Sammanfattning : The subject of this thesis is the communicative practice of strategic storytelling. The aim of the study is to analyse how storytelling is used and handled by organizations to reach comprehensive organizational goals. LÄS MER
3. Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro
Sammanfattning : The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. LÄS MER
4. Att gestalta en region : Källornas strategier och mediernas föreställningar om Öresund
Sammanfattning : The Öresund Bridge between Denmark and Sweden was inaugurated in the year 2000, connecting the city of Malmö and the Danish capital Copenhagen. The bridge was an important move towards the visionary realisation of a transnational Öresund Region. In this dissertation the communicative aspects of the regional process are put in focus. LÄS MER
5. Dancing Together Alone : Inconsistencies and Contradictions of Strategic Communication in Swedish Universities
Sammanfattning : Organizations increasingly use communication as a strategic function to maneuver in a challenging, complex, and demanding social landscape. Based on assumptions of centralized control and planning, the strategic communication concept aims for coordination and consistency of communication. LÄS MER