Sökning: "multilog"

Hittade 1 avhandling innehållade ordet multilog.

  1. 1. Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro

    Författare :Maria Rosén; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationellt perspektiv; strategisk kommunikation; positioneringsteori; arena; expertis; känslor; multilog; konsumentengagemag; misstro; Livsmedel; relational perspective; strategic communication; positioning theory; arena; expertise; emotions; multilogue; consumer engagement; distrust; food;

    Sammanfattning : The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. LÄS MER