Sökning: "strategic communication"
Visar resultat 1 - 5 av 135 avhandlingar innehållade orden strategic communication.
1. The Limits of the New Public Diplomacy : Strategic communication and evaluation at the U.S. State Department, Foreign & Commonwealth Office, British Council, Swedish Foreign Ministry and Swedish Institute
Sammanfattning : The new public diplomacy is a major paradigm shift in international political communication. Globalisation and a new media landscape challenge traditional foreign ministry ‘gatekeeper’ structures, and foreign ministries can no longer lay claim to being sole or dominant actors in communicating foreign policy. LÄS MER
2. The Communicative State : Political Public Relations and the Rise of the Innovation Hype in Sweden
Sammanfattning : Government agencies in Sweden are experiencing a communicative turn where notions concerning branding, image and identity have become standardized tools and concerns. Public relations, with its focus on persuasion and creating relations with external actors, is part of this communicative turn. LÄS MER
Sammanfattning : An increasingly complex environment and pressure from external publics on organizations to speak consistently challenge contemporary organizations. Strategic communication has been portrayed as offering a method for organizations to handle these complexities and is characterized not only as a rational way to handle problems organization face by centralizing, planning, and controlling, but as inevitable. LÄS MER
4. Strategic communication at the organizational frontline : Towards a better understanding of employees as communicators
Sammanfattning : The idea of employees as important (strategic) communicators has emerged in both strategic communication theory and practice during the 21st century. Researchers increasingly urge managers to consider employees as important communicators, and employees’ communication role is increasingly formalized as organizations explicate the importance of all employees taking responsibility for communication in strategies and policies. LÄS MER
5. Politicizing crisis communication via social media : A contextual understanding of organizational crises in China
Sammanfattning : This dissertation aims to increase the knowledge about how societal contexts shape the social construction of crises in Chinese social media. It consists of four articles to advance current crisis communication research theoretically and empirically. LÄS MER