Avancerad sökning

Hittade 5 avhandlingar som matchar ovanstående sökkriterier.

1. 1. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen

   Författare :Jörgen Eksell; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry;

   Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER

3. 2. Servicemötets praktik : på en tingsrätt, ett äldreboende och ett hotell

   Författare :Anette Svingstedt; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; hotel; home for the elderly; district court; practice theory; Service encounter; service-dominant logic; service studies; tjänstedominerande logik; servicemötet; praktikteori; tingsrätt; äldreboende; hotell;

   Sammanfattning : The practice of service encounters in a district court, a home for the elderly, and a hotel Service management research places the service encounter in a central position. It is highlighted as a key event that involves the simultaneous production, consumption, and marketing of the services produced by the operation. LÄS MER

4. 3. Gränsöverskridande styrning : om krav på ekonomisk styrning i social verksamhet inriktad mot barn och ungdomar

   Författare :Ulrika Westrup; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Human service organisations; Economic planning; Ekonomisk planering; Accountability; Co-operate; Dialogue.; Budget; Management control; Municipality;

   Sammanfattning : The aim of this study is to contribute to an increased understanding of the demands that the operation’s character places on management control. The study’s point of departure is the assumption that management control must be adapted to the operation’s character in order to be able to support strategy implementation and the achievement of objectives (contingency theory). LÄS MER

5. 4. Rhetorical business : A study of marketing work in the spirit of contradiction

   Författare :Tomas Nilsson; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marketing;

   Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER

7. 5. Från patient till kund : Intåget av marknadstänkande i sjukvården och förskjutningen av patientens position

   Författare :Lars Nordgren; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; subject position; patient rights; patient position; marketization; freedom of choice; displacement; discursive formation; discourse; Customer position; conditions of possibility; transformation; Social economics; Social ekonomi;

   Sammanfattning : Marketization of society has gradually transformed health care at the end of the 20th century. The conditions of possibility for this transformation have been the social impact of the market discourse and the discourse on patient rights. These discourses brought about a displacement of the discursive order in health care. LÄS MER