Sökning: "sophists"

Hittade 2 avhandlingar innehållade ordet sophists.

  1. 1. Rhetorical business – A study of marketing work in the spirit of contradiction

    Författare :Tomas Nilsson; Lunds universitet.; Lund University.; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marknadsföring; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography;

    Sammanfattning : Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. LÄS MER

  2. 2. Celebrating with Words : Studies in the Rhetorical Works of the Gaza School

    Författare :David Westberg; Uppsala universitet.; [2010]
    Nyckelord :HUMANIORA; HUMANITIES; Gaza school; Late Antique rhetoric; Late Antique oratory; epideictic; Choricius of Gaza; Procopius of Gaza; classical tradition; mimesis; panegyric; funeral speeches; wedding speeches; ecphrasis; HUMANITIES and RELIGION Languages and linguistics Classical philology; HUMANIORA och RELIGIONSVETENSKAP Språkvetenskap Klassiska språk; Greek; grekiska;

    Sammanfattning : This study investigates the School of Gaza, a circle of rhetoricians in Late Antique Palestine. Special attention is paid to Choricius and Procopius of Gaza, and in particular to their epideictic works. LÄS MER