Sökning: "Customer position"

Visar resultat 1 - 5 av 41 avhandlingar innehållade orden Customer position.

1. 1. Från patient till kund : Intåget av marknadstänkande i sjukvården och förskjutningen av patientens position

   Författare :Lars Nordgren; Institutionen för tjänstevetenskap; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; subject position; patient rights; patient position; marketization; freedom of choice; displacement; discursive formation; discourse; Customer position; conditions of possibility; transformation; Social economics; Social ekonomi;

   Sammanfattning : Marketization of society has gradually transformed health care at the end of the 20th century. The conditions of possibility for this transformation have been the social impact of the market discourse and the discourse on patient rights. These discourses brought about a displacement of the discursive order in health care. LÄS MER

3. 2. Kundorientering och Intressebalansering : Två tidspräglade nedslag i Allmännyttan åren 2000 och 2020

   Författare :Tommy Gerdemark; Björn Berggren; Öhman Peter; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Allmännyttan; VD´s betydelse; Intressebalansering; Kundorientering; Grundad teori; Affärer vs Samhällsnytta; Behov vs Resurser; Business Studies; Företagsekonomi;

   Sammanfattning : Den här avhandlingen bestar av två studier och spänner över en tidsperiod på mer än 20 år. Gemensamt för de bägge studierna är att de studerar Allmännyttan, Sveriges allmännyttiga bostadsföretag, via två tidspräglade nedslag. LÄS MER

4. 3. Globalisation and Competitive Sustenance of Born Global : Evidence from Indian knowledge-intensive service industry

   Författare :Nishant Kumar; Ali Yakhlef; Axèle Giroud; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; early internationalisation of firms; Indian knowledge-intensive born global firms; capability-based view; international entrepreneurship; entrepreneurial orientation; organisational learning; customer orientation; företagsekonomi; Business Administration;

   Sammanfattning : The survival and sustained competitiveness of born global firms constitute a complex and dynamic process that evolves under conditions of disruptive change and pervasive uncertainty. To date, whereas much of the research in the area has focused on the early and rapid internationalisation stages of the development of born global firms, it is not clear how these firms manage to survive the challenges of the early internationalisation stage and gain a sustainable competitive position in the global economy. LÄS MER

5. 4. Early Involvement of Industrial Designers in Product Development: Exploring Motives and Challenges

   Författare :Lisa Carlgren; Chalmers tekniska högskola; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Customer understanding; Capability; Front end; Collaboration; Product development; Facilitation; Industrial design;

   Sammanfattning : The ability to develop and market products that customers value determines a firm’s competitiveness, and product development that aims at competitive advantage must addressdevelopment efficiency in a conscious way. From a strategic point of view, improvements in the early phases of product development, before a development project is launched, areemphasized, and there is a need to study the best way to organize front end teams, and what personal qualities are likely to facilitate front end performance. LÄS MER

7. 5. Suppliers in collaboration : the impact on the strategies of the individual firm

   Författare :Karolina Andersson; Linköpings universitet; []
   Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP;

   Sammanfattning : The general purpose of this thesis is to describe and analyse how collaboration in supplier network influence the individual supplier. The focus is the influence on the supplier's strategic development and how it influences the customer relationship. LÄS MER