Sökning: "Institutionen För Service Management Och Tjänstevetenskap"
Hittade 5 avhandlingar innehållade orden Institutionen För Service Management Och Tjänstevetenskap.
1. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen
Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER
2. Servicemötets praktik : på en tingsrätt, ett äldreboende och ett hotell
Sammanfattning : The practice of service encounters in a district court, a home for the elderly, and a hotel Service management research places the service encounter in a central position. It is highlighted as a key event that involves the simultaneous production, consumption, and marketing of the services produced by the operation. LÄS MER
3. Gränsöverskridande styrning : om krav på ekonomisk styrning i social verksamhet inriktad mot barn och ungdomar
Sammanfattning : The aim of this study is to contribute to an increased understanding of the demands that the operation’s character places on management control. The study’s point of departure is the assumption that management control must be adapted to the operation’s character in order to be able to support strategy implementation and the achievement of objectives (contingency theory). LÄS MER
4. Rhetorical business : A study of marketing work in the spirit of contradiction
Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER
5. Från patient till kund : Intåget av marknadstänkande i sjukvården och förskjutningen av patientens position
Sammanfattning : Marketization of society has gradually transformed health care at the end of the 20th century. The conditions of possibility for this transformation have been the social impact of the market discourse and the discourse on patient rights. These discourses brought about a displacement of the discursive order in health care. LÄS MER