Sökning: "marketing practice"

Visar resultat 1 - 5 av 59 avhandlingar innehållade orden marketing practice.

  1. 1. Rhetorical business – A study of marketing work in the spirit of contradiction

    Författare :Tomas Nilsson; Lunds universitet.; Lund University.; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis; Marketing; Marknadsföring; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography;

    Sammanfattning : Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. LÄS MER

  2. 2. Understanding value formation A study of marketing communications practices at the food retailer ICA

    Detta är en avhandling från Jönköping : JIBS

    Författare :Mart Ots; Högskolan i Jönköping.; Högskolan i Jönköping.; [2010]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value; ICA; marketing; practice theory; retailing; communications; customer magazines; CRM; advertising; värde; ICA; marknadsföring; dagligvaruhandel; marknadskommunikation; reklam; kundtidningar; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi;

    Sammanfattning : ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. LÄS MER

  3. 3. Consumption and Practice Unfolding Consumptive Moments and the Entanglement with Productive Aspects

    Detta är en avhandling från Jönköping : Jönköping International Business School

    Författare :Benjamin Hartmann; Högskolan i Jönköping.; Högskolan i Jönköping.; [2013]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : This thesis investigates consumption through a practice-theoretical perspective. Practices are routinized sets of human activity involving doings, meanings, and objects. Previous work has suggested conceiving of consumption as moments in practices. LÄS MER

  4. 4. Marketing for Life Cycle Thinking

    Detta är en avhandling från Jönköping : Jönköping International Business School

    Författare :Emma Rex; [2008]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Green marketing; LCA practice; Organisational theory; Interpretive research; Industry practices; Life cycle thinking LCT ; Sensemaking; Life cycle management LCM ; Functionalist research; Environmental management;

    Sammanfattning : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. LÄS MER

  5. 5. Marketing Fads and Fashions

    Detta är en avhandling från Göteborg : University of Gothenburg

    Författare :Christofer Pihl; Göteborgs universitet.; Gothenburg University.; [2011]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER