Sökning: "marketing practice"
Visar resultat 1 - 5 av 59 avhandlingar innehållade orden marketing practice.
Sammanfattning : Popular Abstract in English This book investigates marketing work in professional service organizations from a rhetorical perspective. It comes to the conclusion that this work is accomplished by self-reflexive marketers who are reminiscent of the ancient sophists – a diverse group of itinerant advisors whom came to Athens around the fourth century BCE for business reasons. LÄS MER
2. Understanding value formation A study of marketing communications practices at the food retailer ICADetta är en avhandling från Jönköping : JIBS
Sammanfattning : ICA AB is Sweden’s largest retail and wholesale firm, a cooperation of retail proprietors. Here it is studied as the nation’s largest media firm. It is the largest advertiser, the largest publisher of consumer magazines, and plausibly the most advanced user of household shopping data for marketing purposes. LÄS MER
3. Consumption and Practice Unfolding Consumptive Moments and the Entanglement with Productive AspectsDetta är en avhandling från Jönköping : Jönköping International Business School
Sammanfattning : This thesis investigates consumption through a practice-theoretical perspective. Practices are routinized sets of human activity involving doings, meanings, and objects. Previous work has suggested conceiving of consumption as moments in practices. LÄS MER
- Detta är en avhandling från Jönköping : Jönköping International Business School
Sammanfattning : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. LÄS MER
- Detta är en avhandling från Göteborg : University of Gothenburg
Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER