Sökning: "rhetorical analysis"

Visar resultat 1 - 5 av 118 avhandlingar innehållade orden rhetorical analysis.

  1. 1. Rhetorical business a study of marketing work in the spirit of contradiction

    Detta är en avhandling från Lund : Lund University, Department of Service Management and Service Studies

    Författare :Tomas Nilsson; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography; Marketing; Marknadsföring;

    Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER

  2. 2. Getting it Together: A Genre Analysis of the Rhetorical Structure of Open University Television Programmes in Science and Technology

    Detta är en avhandling från Department of English, Lund University

    Författare :Rowena Jansson; [2000]
    Nyckelord :HUMANIORA; HUMANITIES; English language and literature; distance learning.; television teaching; metadiscourse; transition; episode; rhetorical structure; Genre analysis; discourse analysis; Engelska språk och litteratur ;

    Sammanfattning : This thesis is concerned with uncovering the organisational structure underpinning Open University television programmes in scientific and technological fields. Using a genre analysis which takes into account the unique contextual configuration in which vision and pedagogical purpose play a vital part a rhetorical structure is revealed. LÄS MER

  3. 3. To Each Their Own Letter : Structure, Themes, and Rhetorical Strategies in the Letters of Ignatius of Antioch

    Detta är en avhandling från Stockholm : Almqvist & Wiksell International

    Författare :Mikael Isacson; Anders Ekenberg; Reidar Hvalvik; [2004]
    Nyckelord :HUMANIORA; HUMANITIES; New Testament exegesis; Ignatius of Antioch; text linguistics; discourse analysis; rhetoric; rhetorical criticism; rhetorical strategy; Ephesians; Magnesians; Trallians; Philadelphians; Smyrnaeans; New Testament; Apostolic Fathers; Early Christianity; Antioch; Syria; Asia Minor; monepiscopacy; monarchical episcopacy; authenticity; Nya testamentets exegetik; HUMANITIES and RELIGION Religion Theology New Testament exegesis; HUMANIORA och RELIGIONSVETENSKAP Religionsvetenskap Teologi Nya testamentets exegetik;

    Sammanfattning : The collection of letters by Ignatius of Antioch has until now mainly been treated as a coherent whole. This has been the case irrespective of analyses of the authenticity or theology of these letters, or of discussions about the identity of Ignatius’ opponents. LÄS MER

  4. 4. Political Turning Points: Rhetorical Analyses of Japanese Inauguration Speeches

    Detta är en avhandling från Göteborgs universitet

    Författare :Pia Moberg; Göteborgs universitet.; Gothenburg University.; [2002]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; Rhetoric; rhetorical analysis; inauguration speeches; political communication – Japan; speech-writing; political speeches; Japanese orality; leadership–Japan; turning points – Japan; Japan –prime minister;

    Sammanfattning : After centuries of feudalism, the establishment of the Japanese parliament (the Diet) in 1890 marked a major turning point in Japanese history. Before 1890, politics as a subject of discussion was confined, more or less, to peer groups in Japanese society. LÄS MER

  5. 5. Varför säger Herren så? Profeterna, kontexterna, retoriken. En jämförelse mellan Amos och Malaki

    Detta är en avhandling från Stig Fred, Smålandsgatan 18, SE-252 76 Helsingborg

    Författare :Stig Fred; [2003]
    Nyckelord :HUMANIORA; HUMANITIES; Bible; context; attitude.; Prophecy; messenger formula; rhetoric; rhetorical strategy; rhetorical analysis; Bibelvetenskap;

    Sammanfattning : Why does the Lord say thus? Prophets, Contexts, Rhetoric A Comparison Between Amos and Malachi When the prophets preached their messages they authorized their words by the old messenger formula "Thus says the Lord". The import of these words was to emphasize that the prophet was only the mouthpiece of the Lord. LÄS MER