Sökning: "value-in-use"

Visar resultat 1 - 5 av 10 avhandlingar innehållade ordet value-in-use.

  1. 1. A Value Co-Creation Perspective on Customer-Based Brand Equity Modelling for Tourism Destinations : A case from Sweden

    Författare :Tatiana Chekalina; Matthias Fuchs; Maria Lexhagen; William C. Gartner; Mittuniversitetet; []
    Nyckelord :Destination branding; customer-based brand equity; value co-creation; value-in-use; Åre; linear structural equation modelling;

    Sammanfattning : Tourism destinations all over the world increasingly embrace marketing and branding practices traditionally utilized by businesses. However, the literature on customer-based brand equity modelling and measurement for tourism destinations lacks the conceptual understanding of the complex relationships between tourists and the destination brand. LÄS MER

  2. 2. Value co-creation as practice : On a supplier's capabilities in the value generation process

    Författare :Sarah Wikner; Ethel Brundin; Susanne ; Hertz; Björn Axelsson; Högskolan i Jönköping; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Value co-creation; value-in-use; dynamic capabilities; supplier-customer relationships; Business studies; Företagsekonomi;

    Sammanfattning : How can suppliers contribute to their customers’ value creating processes? Although this question is crucial for firms’ collaboration with customers and for their competitiveness, it is not clear how firms co-create value with their customers. Research on value co-creation has increased notably the last years. LÄS MER

  3. 3. Värdeskapande gästfrihet : Hur gästfrihet som värde ramas in, etableras och förhandlas i hotellbranschen

    Författare :Jörgen Eksell; Institutionen för service management och tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value creation; value co-creation; value-in-use; value of hospitality; value transition; value-in-context; value proposition; symbolic interactionism; service management; service studies; hospitality; hotel industry;

    Sammanfattning : Research in service management and marketing has in the past decade highlighted the concept of value creation. In service organizations value creation is described as a process in which the customer uses a company's value proposition in a meaningful way. LÄS MER

  4. 4. 'A good place to live' : Rethinking residents' place satisfaction and the role of co-creation

    Författare :Lisa Källström; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place marketing; residents; place satisfaction; co-creation; Service-based logic; value-in-use;

    Sammanfattning : Developing a place into ‘a good place to live’ for people of all ages is a prioritized issue in many municipalities in Sweden, as well as around the world. But what do we really mean by ‘a good place to live’? How do the residents themselves comprehend and perceive ‘a good place to live’? And how do municipalities view their place and what they offer to their residents? This thesis explores how ‘a good place to live’ can be understood, conceptualized and studied, and the roles co-creation and the residents themselves play in this context. LÄS MER

  5. 5. Technology-based service experiences : A study of the functional and emotional dimensions in telecom services

    Författare :Sara Sandström; Bo Edvardsson; Per Kristensson; Peter Magnusson; Amjad Hadjikhani; Karlstads universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

    Sammanfattning : As technology is invading the society of millions of people around the world today, more and more people are affected in their daily life by services such as Internet bank services, e-commerce, telecom services and ATM machines. Technical advances are providing new possibilities and solutions to many different customer needs. LÄS MER