Sökning: "green marketing"

Visar resultat 1 - 5 av 14 avhandlingar innehållade orden green marketing.

  1. 1. Improved supply chain collaboration with Green industrial marketing : The case of Swedish textile service industry between 1996 and 2021

    Författare :Anna Nyquist; Malin Gawell; Karin Winroth; Herman Stål; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; green industrial marketing; green marketing; industrial marketing; green supply chain management; green supply chains; green marketing strategies; trust; interpretive approach; qualitative content analysis; interview study; case study; Swedish textile service industry; grön industriell marknadsföring; grön marknadsföring; industriell marknadsföring; ledning av gröna leverantörskedjor; gröna leverantörskedjor; gröna marknadsföringsstrategier; tillit; tolkande förhållningssätt; kvalitativ innehållsanalys; intervjustudie; fallstudie; svensk textilserviceindustri; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering; Östersjö- och Östeuropaforskning; Baltic and East European studies;

    Sammanfattning : Growing environmental problems have led to increasing pressure on companies to improve their environmental performance. This means that also supply chains must become greener, which has contributed to new challenges when it comes to green collaboration and trust. LÄS MER

  3. 2. Logistics Service Providers Going Green : A Framework for Developing Green Service Offerings

    Författare :Karin Isaksson; Maria Huge-Brodin; Maria Björklund; Mats Abrahamsson; Roland Hellberg; Linköpings universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Logistics service providers; new service development; framework; green service offerings; environmental work;

    Sammanfattning : Environmental impact has increasingly become a “buzzword” and an important topic. This topic has been integrated into the agenda of many companies worldwide, and this dissertation focuses on the transportation and logistics industry. LÄS MER

  4. 3. Marketing for Life Cycle Thinking

    Författare :Emma Rex; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Green marketing; LCA practice; Organisational theory; Interpretive research; Industry practices; Life cycle thinking LCT ; Sensemaking; Life cycle management LCM ; Functionalist research; Environmental management;

    Sammanfattning : The concept of “life cycle thinking” creates possibilities for major improve¬ments in environ¬mental performance, but compels companies to look beyond their own immediate sites and operations to consider the broader picture of their products’ or services’ environmental impact. This thesis seeks to explore company attempts to implement such life cycle thinking (LCT), and how this connects with their self-inte¬rest in terms of market success. LÄS MER

  5. 4. Environmental Perspectives on Marketing of Freight Transports - The Intermodal Road-Rail Case

    Författare :Catrin Lammgård; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; freight; transportation; transport market segmentation; green purchasing; sustainable logistics; shippers´ buying behavior; environmental management; green marketing;

    Sammanfattning : .... LÄS MER

  7. 5. Green Retailing : A socio-material analysis

    Författare :Christian Fuentes; Institutionen för tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer culture; consumption; retail; Green marketing; nature; socio-material practice; ethnographic method; Business and IT;

    Sammanfattning : The marketing and consumption of green products has grown significantly in recent years. As mediators between producers and consumers, retailing sites play an important role for the distribution of green products. It is through stores and other retail sites that green products are marketed and made available to consumers. LÄS MER