Sökning: "Industriell marknadsföring"
Visar resultat 21 - 25 av 128 avhandlingar innehållade orden Industriell marknadsföring.
21. Environmental issues and the information technology industry : essays on branding and product development
Sammanfattning : The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. LÄS MER
22. Opportunistic Behavior in Industrial Marketing Relationships
Sammanfattning : As humans beings, we act to our advantage. In some cases, this is done to the detriment of others; also known as opportunistic behavior. LÄS MER
23. International and export behavior of firms : a critical review and empirical assessment
Sammanfattning : The current thesis examines exporting as a leading discipline in International Business and sheds light into various exporting issues which have not been thoroughly investigated in the past. The thesis is divided into two parts. The first part includes two studies based on literature review, specifically on International Management and Exporting. LÄS MER
24. Exploring the pleiotropic effects of technology on society or making social lemonade from technological lemons : six rules for marketers
Sammanfattning : Since the 1960’s the customer has been at the focal point of business and the marketer’s job has been one of “identifying and meeting human and social needs” to create and deliver value to the customer. The result is that the marketer straddles the interface between technology and society, serving as both mediator and manager. LÄS MER
25. Going Above and Beyond : An Assessment of Paying it Forward Behaviour in the B2B Marketing Context
Sammanfattning : Helping behavior and other acts of kindness are important in the business context as they lead to numerous positive outcomes for organizations and individuals and they can help form the foundation needed for meeting organizational goals. Acts of kindness can have a multiplying effect which can be achieved by kindness being paid back to the individual who conducted the act of kindness or paid forward to others. LÄS MER