Sökning: "Alessandro Bigi"

Hittade 1 avhandling innehållade orden Alessandro Bigi.

1. 1. Political Marketing: Understanding and Managing Stance and Brand Positioning

   Författare :Alessandro Bigi; Esmail Salehi-Sangari; Leyland Pitt; Frauke Mattison; KTH; []
   Nyckelord :Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. LÄS MER