Sökning: "Co-creation"

Visar resultat 26 - 30 av 109 avhandlingar innehållade ordet Co-creation.

  1. 26. Members in Tourism Settings : their motivations, behaviours and roles

    Författare :Anna Karin Olsson; Högskolan Väst; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationship marketing; membership; nonprofit; tourism; co-creation; Business administration; Företagsekonomi; relationship marketing; membership; nonprofit; tourism; co-creation;

    Sammanfattning : Membership programs are widely-used marketing tools. Many customers belong to a number of different membership programs across a variety of organizations and contexts. Memberships are based on the idea of mutual benefits of a relationship. LÄS MER

  3. 27. Circular design in practice: Towards a co-created circular economy through design

    Författare :Giliam Dokter; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; HUMANIORA; HUMANITIES; collaboration; circular economy; design for sustainability; co-design; design practice; architecture; co-creation; circular business models; circular design; circularity; industrial design;

    Sammanfattning : In the efforts to stimulate sustainable development, the circular economy represents the most recent attempt to reduce the pressure on the environment by attaining harmony between the economy, environment and society. In theory, this is accomplished by establishing ‘closed-loop’ flows of resources in a way that enables businesses and society to reap benefits from maintaining products, components and materials at their highest utility and value, while simultaneously reducing the generation of waste. LÄS MER

  4. 28. Customer value in commercial experiences : Expecting the unexpected

    Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  5. 29. Through the Looking Glass : An Identity-Based View of Place Branding

    Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER

  7. 30. They are so damn grateful : A longitudinal study of how postcolonial attitudes influence the innovation process in social ventures

    Författare :Ruth Brännvall; Monica Lindgren; Anna Wahl; Malin Tillmar; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; social innovation; social entrepreneurship; post-colonialism; co-creation; innovation management; social innovation; socialt entreprenörskap; innovationsledning; postkolonial teori; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : This research is a longitudinal study of three start-ups that are aiming at launching innovative products for underserved markets. Prior research has showed that the ability to design services, which support all parties in the processes of value creation and including the customer into creating the experience, becomes a source of competitive advantage for the firm. LÄS MER