Sökning: "strategic communication"

Visar resultat 16 - 20 av 156 avhandlingar innehållade orden strategic communication.

  1. 16. Games and Markets - Essays on Communication, Coordination and Multi-Market Competition

    Författare :Mattias Ganslandt; Nationalekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; International Arbitrage; Trade Liberalization; Market Access; International Oligopoly; Integrated Markets; Segmented Markets; Economic Integration; Monopolization; Entry Deterrence; Bounded Rationality; Team Behavior; Simplicity; Language; Communication; Strategic Uncertainty; Coordination Games; Equilibrium Selection; Price Discrimination; Externalities; Management of enterprises; Företagsledning; management;

    Sammanfattning : This thesis consists of a collection of essays on coordination in games and competition in international oligopolies. The first essay presents a theoretical analysis of a simple coordination game in which players simultaneously choose efforts from a compact interval. The original game has a continuum of Pareto-ranked equilibria. LÄS MER

  3. 17. Visioner och verkligheter : Kommunikationen om företagets strategi

    Författare :Catrin Johansson; Lowe Hedman; Börje Alström; Sven Windahl; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; organizational communication; organizational processes; corporate strategy; vision; mission and values; management of meaning; sense making; Balanced Scorecard; participant observation; discourse analysis; face; framing and footing; Medie- och kommunikationsvetenskap; Media and communication studies; Medie- och kommunikationsvetenskap; Medie- och kommunikationsvetenskap; Media and Communication Studies; Other social sciences;

    Sammanfattning : The starting point for this study is the question of why organizational visions are often interpreted by employees as unintelligible and insignificant. The knowledge gap in this area makes the study of communication about vision and goals both urgent and interesting. LÄS MER

  4. 18. Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro

    Författare :Maria Rosén; Institutionen för strategisk kommunikation; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relationellt perspektiv; strategisk kommunikation; positioneringsteori; arena; expertis; känslor; multilog; konsumentengagemag; misstro; Livsmedel; relational perspective; strategic communication; positioning theory; arena; expertise; emotions; multilogue; consumer engagement; distrust; food;

    Sammanfattning : The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. LÄS MER

  5. 19. Voices in the Arena: A Participation-Centred Study of Multivocal Risk and Crisis Communication on Social Media

    Författare :Pavel Rodin; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; risk and crisis communication; social media; online participation; Ebola; vaccination;

    Sammanfattning : Contemporary risk and crisis communication take place in a complex multiplatform and multivocal environment, where numerous social media foster and facilitate online participation. Lay social media users are thus able to create, maintain, and share their own crisis narrative(s), which exist alongside official information and media reports. LÄS MER

  7. 20. Intern kommunikation och meningsskapande vid strategisk organisationsförändring : en studie av Sveriges Televison

    Författare :Sara von Platen; Mats Ekström; Sven Windahl; Lars-Åke Engblom; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; internal communication; sensemaking; strategic change; public service; Sveriges Television; frames of reference; organizational identity; roles; status.; Media and communication studies; Medie- och kommunikationsvetenskap; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : Planned change and change-related communication are perceived very differently by the members of an organization. Strongly varying perceptions of new tasks, work processes and goals make joint action difficult and cause the failure of many change initiatives. LÄS MER