Sökning: "marketing events"

Visar resultat 16 - 20 av 26 avhandlingar innehållade orden marketing events.

  1. 16. Att göra hem – En studie av unga mäns boende och konsumtion på 2000-talet

    Författare :Maria Fuentes; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; home; consumption; relational place; affordance; connectivity; craft consumption; housing pathways; property commodity; porosity; identity; male homemakers;

    Sammanfattning : “Home” has become a commercialised place in contemporary Sweden. As both cause and ef- fect of this development, the Swedish market for furniture and interior decoration has grown significantly during the last twenty years. LÄS MER

  3. 17. Imagineering Place : The Branding of Five Chinese Mega-Cities

    Författare :Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

    Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER

  4. 18. Drug-related morbidity and mortality : Pharmacoepidemiological aspects

    Författare :Anna K. Jönsson; Staffan Hägg; Johan Ahlner; Henrik Druid; Jörg Mörland; Linköpings universitet; []
    Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; Adverse drug reactions; pharmacoepidemiology; antipsychotics; venous; thromboembolism; warfarin; haemorrhage; intoxication; medico-legal autopsies; mortality; Läkemedelsbiverkningar; farmakoepidemiologi; antipsykotika; venös tromboembolism; warfarin; blödning; intoxikation; rättsmedicinska obduktioner; fatal; Clinical pharmacology; Klinisk farmakologi;

    Sammanfattning : Adverse drug reactions (ADRs) constitute a significant health problem with consequences for the patient as well as for society. Suspected ADRs have been reported to occur in about 2-14% of hospitalised patients. In about 5% of deceased hospitalised patients suspected ADRs may have caused or contributed to the fatal outcome. LÄS MER

  5. 19. Exploring Proactive Market Strategies : How Proactivity Shapes Value-Creation

    Författare :Harald Brege; Daniel Kindström; Johan Holtström; David Sjödin; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : In discussions of firm strategy, proactivity is often mentioned as an enabler of effective goal accomplishment and high performance. However, it is rarely explained what, more precisely, being more proactive actually entails, or even indeed defined what is meant by the term ‘proactivity’ in this particular context. LÄS MER

  7. 20. Ishockeycoacher : en studie om rekrytering, arbete och ledarstil

    Författare :Per Göran Fahlström; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; coach; coaching; ice hockey; leadership; socialisation; Chelladurai;

    Sammanfattning : The overarching purpose of this study was to describe and to understand what it means to become and be a coach in ice hockey. The following areas were considered: how Swedish ice hockey has been developed, the recruiting of ice hockey coaches, the work of a coach, how the actors view the development of ice hockey and how the club directors, players, and the coaches believe a good coach should act. LÄS MER