Sökning: "marketing events"
Visar resultat 6 - 10 av 26 avhandlingar innehållade orden marketing events.
6. Kunglig kommunikation - körkonst och tradition : En autoetnografi om autenticitet i ett kungligt konstföretag
Sammanfattning : Event marketing has developed in the era of the experience economy. But the rapid growth of the event industry has led to an overflow of events on the market competing for the attention of potential audiences, and events face the risk of becoming non-events or pseudo-events. LÄS MER
7. Developing Entrepreneurial Competencies - An Action-Based Approach and Classification in Education
Sammanfattning : A question within entrepreneurial education that never seems to go out of fashion is “Can entrepreneurship be taught?”. To address this question, this thesis adopts the view that becoming entrepreneurial requires direct experience, and explores how learning-by-doing can be put to use in entrepreneurial education through action-based approaches. LÄS MER
8. Understanding crop and farm management : links to farm characteristics, productivity, biodiversity, marketing channels and perceptions of climate change
Sammanfattning : Agriculture faces challenges in meeting rising demand for food, feed, fibre and fuel while coping with pressure from globalisation, limited natural resources and climate change. Farmers will choose management practices based on their goals and available resources and these practices will influence farm performance. LÄS MER
9. (Re)Inventing the Armed Forces: A Governmentality Analysis of Swedish Military Marketing and Outreach in the Era of Voluntarism
Sammanfattning : In 2010, Sweden abandoned its century-old military conscription in favour of an All-Volunteer Force (AVF). The Swedish Armed Forces (SAF) was now exposed to competition over labour, and soldiering was no longer a duty connected to male citizenship. It was a job among many. LÄS MER
10. The emergence and change of Pharmacia Biotech 1959-1995 : the power of the slow flow and the drama of great events
Sammanfattning : This is the second volume of a dissertation dealing with industrial marketing change processes. The empirical part of the dissertation describes a set of marketing organization changes in Pharmacia Biotech. LÄS MER